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The Closey Blog

Influencer marketing, reverse-engineered.

Original research and field-tested insights from the team that scaled Magic Mind from under $1M to $120M. Benchmarks, creator data, and the operator playbook behind the numbers.

4x
Creator CTR Lift
ResearchThe Closey Team··10 min read

2026 Click-Through Rates: Instagram vs TikTok vs YouTube Influencer Benchmarks

Creator content isn't just cheaper — it clicks 4x harder. The benchmarks every marketer needs for 2026, pulled from eMarketer, HypeAuditor, Edelman, and the platforms themselves.

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More coming soon.

New research drops monthly. Benchmarks, playbooks, teardowns.